The client is a media services provider and production company based in South Asia. The company's primary business is its subscription-based streaming service which offers a library of multimedia content ranging from local music, radio, movies, and television programs.
Media and Entertainment
To gain a first-mover advantage, our client wanted to launch a video streaming application that would cater to the target audience, a South Asian island nation. The application offers a subscription-based model for users who want to access on-demand media in the regional language. The application garnered 100,000 downloads with 14,500 paid subscriptions 12 months into launch.